Our guest on this episode is Emily Anderson, an experienced franchise recruiter with BrandONE Franchise Development.
Emily is a third-generation entrepreneur. She started her own business in her early 20s. After several years, she decided to back to corporate life and learn communications and franchising. She began working with business development and educating others on franchising opportunities.
She is committed to empowering others in making complete and well-informed business decisions that lead to powerful partnerships from the franchisee to the franchisor. Scotty has worked with her for the last 18 months.
Emily explains the similarities and differences between an entrepreneur and a franchisee. Both own and operate a business, and both commit financial risks. However, the risk is much less with a franchisee. Franchises have a much higher success rate.
Emily believes franchising tends to be most successful in industries that are proven and in high demand. They can capture the market share by meeting the demand through marketing and efficiency. The new, trendy industry has much fewer franchise opportunities.
She is part of an organization called BrandONE Franchise Development, a brand development company that helps companies franchise their businesses. BrandONE Franchise Development also works with the mattress company Verlo. Although they only have about 15 employees, they have a combined 300 years of experience.
Emily also worked with Scotty in a company called LaundroLab. She decided to hold off on the expansion of the franchises to get the businesses over. She felt the need to support the existing territories and ensure they were successful before opening more locations.
Emily also explains why franchises are awarded. The franchisor has faith in the franchisee, and they believe in their ability to be successful. It also explains why working with Scotty is an asset to work with as a potential franchisee.
Scotty Milas can be reached at [email protected]. His website is www.scottmilasfranchisecoach.com.
Emily Anderson can be reached at [email protected]
BrandONE Franchise Development can be reached at https://brandonefd.com
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